Paper, Pencil and Bears, Oh My! Threshold Recording Studios collaborates with the best of the NYC Tech scene!
Sometimes, the most fun we have in the studio is working with people from outside the music business. We've recently worked with two very exciting tech startups, FiftyThree and Hullabulu, lending our sound and music production expertise to help bring their apps and unique content to life. Working directly with creators from different disciplines is an inspiring, exciting process. First up is our recent collaboration with FiftyThree, creators of Paper (named as 2012's App of the Year by Apple). This week sees the launch of their first hardware product, Pencil. Wired is already calling Pencil the "best iPad stylus yet." Working with the tech and creative team at FiftyThree, composer Patrick Cannell, and Threshold Recording Studios NYC mainstay instrumentalists and producers, we helped create a beautiful soundtrack for Pencil's official trailer. Transforming the soundtrack transformed the spot. Though they'd seen the video dozens of times, the new and improved soundtrack instantly changed the spot's impact. One of the video's creators wrote, "Everyone here at FiftyThree is getting goosebumps looking and listening over my shoulder. We're so grateful to have the...